Brown Bag Workshop: “Managing Your Brand In-House”

//Brown Bag Workshop: “Managing Your Brand In-House”
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Part of being successful with marketing your business is understanding how to create and handle your brand materials so you can be putting out consistent and professional-looking communication regardless of whether you have an outside creative professional helping you. Without guidance and systems in place, you can end up wasting resources and inadvertently eroding the brand equity you’ve been working so hard to build.

Join us for an overview of best practices to, wisely and calmly, manage your brand in-house. You’ll learn about:

  • Style guides and other guiding documentation: what they are, how to create them, how to use them
  • Digital asset management: you don’t need fancy, formal software–you need to follow simple, proven methods
  • Tools for creating and updating your brand assets
  • The bane and blessing of templates
  • Basic design principles that will make your materials look smarter and more polished
  • Optimizing your communication design workflow among your staff and with outside partners